247 - The Burnt Out Practice Owner: How Can a Group Practice Retain Good Clinicians? With Cassandra Greenwald

Apr 24

“I think you should be doing this because you want to do therapy, foster and nurture new therapists in the field, and build a business that reflects your values. You should not be doing this because you need people to make money for you.” - Cassandra Greenwald

What is BOPO without a featured practice owner? It’s an opportunity to take stock of group practice life as interpreted by clinical team members, aka the people we, as owners, are responsible for and must answer to.

Happy clinicians are vital to a thriving practice, especially since not every therapist is interested in being a sole proprietor. So, how do owners navigate the tricky mechanics of operating a business while providing meaningful group guidance without losing their sh*t? Good question. Enter Cassandra Greenwald, LCSW, CADC, of Rowan Tree Counseling, with heartfelt answers for employees and owners.

We poke at some tender spots: an owner’s right to privacy vs an employee’s desire for transparency, individual ambitions vs collective objectives, and the financial realities of operating within a capitalist economy. But discomfort isn’t synonymous with crisis. Practice owners and employees should welcome a bit of heat as it often sparks meaningful change.

Cassandra offers a unique perspective on practice participation, given that they’re an early-career therapist with decades of work experience outside the field. They’re sympathetic to the struggles of ownership yet passionate about considered employee involvement. “If you want [therapists] to show up as fully engaged, determined, and hardworking, give them the space to do that. Do what you can to keep fostering that.”

I’m here for the group practices about to enter their collaborative era!

If you have a burning question or a topic that you'd like to hear discussed on this series, email me at sarah@headheartbiztherapy.com or send me a DM on Instagram @headheartbiztherapy.

RECOMMENDED EPISODES

The Burnt Out Practice Owner: How Transparent Should Owners Be With Their Employees? With Rowan Tree Counseling Team

The Burnt Out Practice Owner: What Do You Do When Managing Your Group Practice Starts To Feel Like A Burden? With Rebel Therapist™ Creator Annie Schuessler

GUEST CONTACT AND BIO

Rowan Tree Counseling

LinkedIn
Cassandra Greenwald, LCSW, CADC (she/they) is a therapist, writer maker, relationship builder, and connector first raised on the East Coast, then watered and grown in the picturesque.Pacific Northwest, and currently settled in the great city of Chicago. Cassandra works hard every day to be the queer feminist, anti-capitalist, social justice warrior of conservative nightmares.

Burnt Out Practice Owner Support Group

Hey Practice Owners!

Do you feel exhausted, over-extended, and under-appreciated?

Does the thought of returning to solo practice cross your mind from time to time (or more often)?

If so, you’re not alone.

Running a group practice is a challenging and often thankless job. And it can be hard for others to relate if they aren’t business owners too.

Add your name to the waitlist here to be part of the next BOPO support group cohort: https://www.headheartbiztherapy.com/burntout

Authentic Leaders Group

Are you a therapist stepping into leadership for the first time?

Or maybe you've been in a leadership position for a while, but are bumping up against new struggles?

Our Authentic Leadership Group is here to help you become the authentic and wholehearted leader you aspire to be. And we believe this journey is best undertaken with the guidance of experienced mentors alongside fellow learners.

Current cohort running February - September 2024.

Join Sarah in this journey of self-discovery and leadership mastery, where you'll enhance your leadership skills and forge meaningful connections with fellow therapists who are committed to their own growth and the betterment of the therapy field.

Add your name to the waitlist now at https://www.headheartbiztherapy.com/authentic-leaders-group

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